Bulgarograsso IT / Offenbach a. M., July 30, 2024 - The long-established Italian company Polti, leading manufacturer of steam technology for the home, is returning to IFA 2024: Polti will be presenting its innovative steam cleaning solutions for the home to the international IFA audience in Hall 9, Stand 215. Polti is represented in 50 countries worldwide, including with subsidiaries in Germany, Spain, Portugal, France and the UK. The company has ambitious plans for the German market and has planned significant investments, which it will pursue in collaboration with the Duttenhofer Group under its sales brands DGH for Germany/Austria and DIFOX for the Netherlands. DGH/DIFOX will be represented with Polti in Hall 3.2, Stand 206.
With 230 employees, Polti is a global player in the market for small household appliances leading supplier of steam ironing and steam cleaning appliances for private and professional use. In the DACH region, Carsten Ritter is responsible for the distribution of products as Head of Sales. With thirty years of experience in the industry, he brings valuable expertise to this role and is the central point of contact for business in Germany, Austria and Switzerland.
Since 1978, Polti has been revolutionizing everyday routines with innovative products and over 200 patents, bringing an environmentally and health-friendly cleaning alternative to households with the power of steam. The focus has always been on finding sustainable solutions that make everyday tasks easier and improve the daily lives of families. Iconic product series such as Polti Vaporella (steam ironing stations) and Polti Vaporetto (steam cleaning systems) have shaped the history of the company. Polti's message, "Steam makes you feel good," is an invitation to discover a harmonious and healthy way of living, taking care of loved ones and the home. In 2024, Polti has returned to the forefront of the cycling world by sponsoring the Team Polti Kometa. This sponsorship is providing significant visibility and increasing the brand's recognition across all countries in Europe.
At the IFA booth, Polti will present new products from the Polti Vaporetto range, a new line of Polti Vaporella Garment Steamers, the entire range of Polti Coffea espresso machines, and SOLO Caffè Monorigine, the new brand of the Group.
"Steam makes you feel good"
Steam not only makes ironing easier, but also enables deep cleaning of all surfaces without the use of cleaning agents, which can harm the environment due to chemical ingredients and packaging waste. Cleaning without detergents is particularly gentle and helps to preserve the shine and materials for a long time. Steam has three "physical" properties that enable thorough and hygienic cleaning: The combination of water, temperature and pressure ensures the effective removal of grease and dirt and neutralizes odors in all areas of the household. In addition, hot steam kills up to 99.99* percent of all bacteria and viruses and binds allergens.
Polti Coffea espresso machines - In the spirit of further development
New and a sign of the company's further development is the series of automatic coffee machines and the single-origin coffee selection from selected countries of origin. With the launch of the Polti Coffea espresso machines and SOLO Caffè Monorigine in 2023, Polti is expanding its range to include small kitchen appliances entering in Food&Beverage, a new market continuing the company's tradition of innovation.
For the product distribution, Polti is partnering with the Duttenhofer Group, one of the most influential distributors in the European consumer electronics market, with its extensive experience and market knowledge. Focusing on customer and quality orientation, the company shares Polti's core values and is therefore the ideal partner to help increase the brand's reach and visibility in Germany. Germany and Austria are served by the sales brand DGH, the Netherlands by the European sales brand DIFOX.
Marcel Tully, Managing Director of the Duttenhofer Group, says: "At DGH and DIFOX, we attach great importance to outstanding customer service and the highest quality. That's why Polti, with its innovative and high-quality products, is the ideal addition to our portfolio. We are convinced that working with the brand, which is characterised by its reliability and long company history, offers our customers great added value. We look forward to achieving the goals we have set together with Polti.”
"We are very much looking forward to ushering in a new era for Polti in Germany and strengthening our international presence by participating in IFA 2024. It represents a significant opportunity for Polti to showcase our expansion into new segments by launching new products and entering new markets. This year, it is especially important as Germany is and will continue to be a strategic market where we aim to grow. We are proud to have forged this strong partnership with the Duttenhofer Group, with whom we are already collaborating to achieve the challenging goals we have set for ourselves”, says Francesca Polti, President and CEO of Polti SpA.
*Tests conducted by independent laboratories on the most common microorganisms attest to the fact that Polti steam cleaners kill and eliminate up to 99.99% of viruses, germs and bacteria.